Learn how to generate new leads and evaluate the quality of your leads through the targeted use of appropriate content along the customer journey. Numerous checklists and practical guidelines are provided to help you organise your daily work more efficiently and convince your management level and team.
The course also offers an introduction to the practical use of artificial intelligence (AI) in copywriting in B2B marketing. During the training, you will be shown, for example, how the standard tool ChatGPT can be used most efficiently.
At the end of the training, you will be able to create a roadmap for the digitalisation of their marketing and further develop the company's marketing strategy in a targeted and measurable way. Register here for the German training!
Participation in all workshop modules costs € 695 for IVAM members and € 995 plus VAT for non-members. The number of participants is limited to 12. The training is currently planned in German. If you are interested in an English-language course, please contact me at js@ivam.de and we will prepare an appropriate offer. There are only a few places left - be quick and register here now!
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